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Accessibility Statement - Digital Marketing Strategies
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You are here: Home page > Accessibility Statement

We are passionate about the accessibility of our website. This website has been designed with a number of accessibility features. The key features include:

  • Access options page
  • Alternative text
  • Readable and resizable fonts and layout
  • Minimising the use of images
  • Access keys
  • Help us to help you
  • User-testing

Access options page

You can use our Accessibility Options page to easily change this site to meet your needs. You can change the text size; change the website's colour scheme; use access keys to navigate the site.

Alternative text

Images on our website have alternative text attributes, often known as alt text. This means that when an image is used on a web page to convey information its content is also described in the alt text. This means that the image can be understood by text browsers and assistive technologies such as screen readers. If an image is used for simply decorative purposes, the text attribute for the image is left empty in line with accepted best practice.

Readable and resizable fonts and layout

You can change the text size in Microsoft Internet Explorer by selecting View > Text size followed by your preferred text size from 'Smallest' to 'Largest'. The default setting is 'Medium'.

You can change the text size in Mozilla Firefox by selecting View > Text size followed by 'Increase' or 'Decrease'. To return the text size to its default setting, select 'Normal'.

The website's fonts have been chosen for their legibility on computer screens. The website's layout has been designed to stretch to fill the width of the browser, so that you can resize the browser to suit your own viewing preferences.

Minimising the use of images

Live text is used rather than graphics wherever possible to reduce page download time and to increase your control over text size.

Access keys

Access keys are a useful navigation device enabling you to get around the website using your keyboard. They can be used to jump to different sections of content across the main DRC website. View a list of Access Keys used on our website.

Help us to help you

We seek to meet the Priority A, AA, and selected AAA guidelines of the W3C Web Content Accessibility Guidelines This link opens in a new window. Our website is tested on a regular basis using a combination of automated tools to identify potential problem areas and manual testing to ensure we meet the spirit as well as the letter of the W3C's accessibility guidelines.

If you have any problems accessing the site contact us and we will correct it.

User-testing

We have conducted several phases of user-testing of the whole website and of new sections. We always involve disabled people with a range of impairments in this testing and we make any changes needed to make the site more accessible and easy-to-use.

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News 

UK retailers are failing to make the most of social media marketing
16.02.2010
UK retailers are failing to make the most of social media marketing
The majority of UK retailers are failing to exploit the opportunity to integrate social media marketing into their operation to increase sales and generate loyalty, a new benchmarking study from ecommerce solutions provider dotCommerce reveals.
Online sales rise 15.7% in July to £4.2 billion
28.08.2009
Alternative text

UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index

Conversion rates not linked to AdWords ad position, says Google
28.08.2009
Google logo

Research recently conducted by Google's chief economist has found that the display position of an AdWords advert has little or no effect upon its conversion rate

Microsoft Yahoo deal - the implications
30.07.2009
Microsoft Yahoo deal - the implications
Microsoft has finally struck a search advertising deal with Yahoo, 16 months after its first attempt to buy Yahoo failed.
Second half online sales growth forecast revised downwards
17.07.2009
Alternative text

New figures from IMRG Capgemini show that, although online sales are still rising month on month, the rate of growth is slowing

Research shows how email campaigns drive retail sales
23.04.2009
epsilon logo

Receiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer's brand, according to new research from Epsilon

EC takes legal action against UK over Phorm
16.04.2009
phorm logo
The European Commission has launched legal action against the the UK Government for failing to ensure the privacy of UK internet users.
Internet sales now 3.4% of all retail trade
28.03.2009
Office for National Statistics Logo

The UK's online retailers generated sales of £167m per week in February 2009, says the Office for National Statistics

Online Sales Up 13% in February says IMRG
20.03.2009
Alternative text

The latest IMRG Capgemini e-Retail Sales Index shows that internet sales are still growing — but there is a definite slowdown in the rate of growth

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