Google Analytics Advanced Training

• One Day Course
• Lunch, Tea & Coffee provided.
• Maximum of 7 delegates per course for more individual attention
• The course aimed at online marketers, marketing executives, web executives, webmasters, agency account managers, analytics managers and campaign managers.
• All attendees receive our Google Analytics training manual complete with a USB flash drive containing all documentation, useful links & resources.
  

Course Cost

£399.00

Pre-requisites

It is required that the trainees have a good basic knowledge of Google Analytics or have attended the Foundation , it is requested that trainees have administration access to a Google Analytics account for the course.

Course Dates, Times & Locations

Friday January 16th 2009, 10:00 - 17.00 GMT - (Norwich) - Only 2 places left
Friday February 20th 2009, 10:00 - 17.00 GMT - (Cambridge) - All places still available
Friday March 20th 2009, 10:00 - 17.00 GMT (London) - Fully Available
Friday April 24th 2009, 10:00 - 17.00 GMT (Manchester) - Fully Available
Friday May 22nd 2009, 10:00 - 17.00 GMT (Birmingham) - Fully Available

 

Course Overview

Session 1 - Setting up
Creating an account
Google analytics tracking code - GATC
Virtual accounts & profiles
Multiple client accounts
Virtual tracking
Ecommerce tracking
Event tracking
Customizing GATC

Session 2 - Implementation
Configuration
Removing unnecessary parameters
Enabling Ecommerce
Enabling Site Search
Goals
Filtering


Session 3 - Reports
Using Google Analytics Reports
Navigating the GA Dashboard
Examining the top 10 Reports


Session 5 - Google Analytics Hacks & How to Improve Site Performance
Key performance indicators
How to identify badly performing pages
Differentiation of Search Engines
Creating visitor labels
Tracking pay per click search & bid terms
Matching keywords to individual transactions
Tracking error pages
Modifying site overlay
Tracking online marketing campaigns such as MSN adcenter & Yahoo
Tracking offline marketing

Other courses you may find of interest include:

Organic Search Engine Optimisation and Analytics Bundle
Online Marketing & Analytics Bundle


If you would like further details of how Analytics training can help your business, please contact us via our online enquiry form or call us on 0845 003 7997 NOW. We look forward to speaking to you soon!