Google Analytics Advanced Training
- One Day Course
- Lunch, Tea & Coffee provided.
- Maximum of 7 delegates per course for more individual attention
- All attendees receive our Google Analytics training manual complete with a USB flash drive containing all documentation, useful links & resources.
- FREE - 3 months post training support
Pre-requisites
It is required that the trainees have a good basic knowledge of Google Analytics or have attended the Foundation, it is requested that trainees have administration access to a Google Analytics account for the course.
Course Dates, Times & Locations for 2010
Thursday July 29th 2010, 10:00 - 17.00 GMT (London)
Thursday August 12th 2010, 10:00 - 17.00 GMT (Manchester)
Thursday August 26th 2010, 10:00 - 17.00 GMT (London)
Thursday September 9th 2010, 10:00 - 17.00 GMT (Manchester)
Thursday September 23rd 2010, 10:00 - 17.00 GMT (London)
Thursday October 7th 2010, 10:00 - 17.00 GMT (Manchester)
Thursday October 21st 2010, 10:00 - 17.00 GMT (London)
Thursday November 4th 2010, 10:00 - 17.00 GMT (Manchester)
Thursday November 25th 2010, 10:00 - 17.00 GMT (London)
Thursday December 9th 2010, 10:00 - 17.00 GMT (London Only)
This course is also available as an in house course at your office for up to four people.
Course Overview
Session 1 - Setting up
Creating an account
Google analytics tracking code - GATC
Virtual accounts & profiles
Multiple client accounts
Virtual tracking
Ecommerce tracking
Event tracking
Customizing GATC
Session 2 - Implementation
Configuration
Removing unnecessary parameters
Enabling Ecommerce
Enabling Site Search
Goals
Filtering
Session 3 - Reports
Using Google Analytics Reports
Navigating the GA Dashboard
Examining the top 10 Reports
Session 5 - Google Analytics Hacks & How to Improve Site Performance
Key performance indicators
How to identify badly performing pages
Differentiation of Search Engines
Creating visitor labels
Tracking pay per click search & bid terms
Matching keywords to individual transactions
Tracking error pages
Modifying site overlay
Tracking online marketing campaigns such as MSN adcenter & Yahoo
Tracking offline marketing
If you would like further details of how Analytics training can help your business, please contact us via our online enquiry form or call us on 0845 003 7997 NOW. We look forward to speaking to you soon!