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Search Engine Optimisation Advanced Training

  • One Day Course
  • Lunch, Tea & Coffee provided.
  • Maximum of 7 delegates per course for more individual attention.
  • All attendees receive our SEO training manual complete with a USB flash drive containing all documentation, useful links & resources.
  • FREE - 3 months post training support.

Pre-requisites

You should have attended the Search Engine Optimisation Foundation course or have equivalent experience.

Objectives

Upon successful completion of this course, Students will able to build and implement an advanced SEO strategy & action plan including the use of ethical link building through established Internet websites and modern social networking media.

Course Dates and Times

Tuesday February 2nd 2010, 10:00 - 17.00 GMT (Manchester)
Tuesday February 16th 2009, 10:00 - 17.00 GMT (London)
Tuesday March 2nd 2010, 10:00 - 17.00 GMT (Manchester)
Tuesday March 23rd 2009, 10:00 - 17.00 GMT (London)

This course is also available as an in house training course at your office for up to four people.

 

Course Overview


Session 1  - Introduction
What is Search Engine Optimisation (SEO)
The Google Algorithm & Page Rank

Session 2 - On Page Optimisation
Website structure
URLs, redirection & rewrites
HTML Tags & Meta Tags

Session  3 – Essential SEO Tools
Browsers as SEO tools
Firefox SEO tools
More SEO tools


Session 4 - Black Hat
Duplication of content
General Spam
Keyword spamming
Doorway pages
Cloaking
Penalties for doing wrong

Session 5 - Off Page Optimisation
Advanced link building
One-way & Reciprocal link building
Directory submissions
Online press releases
Social bookmarking
Social networking
Articles and where to publish

Other courses you may find of interest include:

Organic Search Engine Optimisation and Analytics Bundle
Online Marketing & Analytics Bundle

If you would like to book your course or for further details of how we can meet your online marketing training needs, please contact us via our online enquiry form or call us on 0845 003 7997 NOW. We look forward to speaking to you soon!
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News 

UK retailers are failing to make the most of social media marketing
16.02.2010
UK retailers are failing to make the most of social media marketing
The majority of UK retailers are failing to exploit the opportunity to integrate social media marketing into their operation to increase sales and generate loyalty, a new benchmarking study from ecommerce solutions provider dotCommerce reveals.
Online sales rise 15.7% in July to £4.2 billion
28.08.2009
Alternative text

UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index

Conversion rates not linked to AdWords ad position, says Google
28.08.2009
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Research recently conducted by Google's chief economist has found that the display position of an AdWords advert has little or no effect upon its conversion rate

Microsoft Yahoo deal - the implications
30.07.2009
Microsoft Yahoo deal - the implications
Microsoft has finally struck a search advertising deal with Yahoo, 16 months after its first attempt to buy Yahoo failed.
Second half online sales growth forecast revised downwards
17.07.2009
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New figures from IMRG Capgemini show that, although online sales are still rising month on month, the rate of growth is slowing

Research shows how email campaigns drive retail sales
23.04.2009
epsilon logo

Receiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer's brand, according to new research from Epsilon

EC takes legal action against UK over Phorm
16.04.2009
phorm logo
The European Commission has launched legal action against the the UK Government for failing to ensure the privacy of UK internet users.
Internet sales now 3.4% of all retail trade
28.03.2009
Office for National Statistics Logo

The UK's online retailers generated sales of £167m per week in February 2009, says the Office for National Statistics

Online Sales Up 13% in February says IMRG
20.03.2009
Alternative text

The latest IMRG Capgemini e-Retail Sales Index shows that internet sales are still growing — but there is a definite slowdown in the rate of growth

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