Search Engine Optimisation Advanced Training
- One Day Course
- Lunch, Tea & Coffee provided.
- Maximum of 7 delegates per course for more individual attention.
- All attendees receive our SEO training manual complete with a USB flash drive containing all documentation, useful links & resources.
- FREE - 3 months post training support.
Pre-requisites
You should have attended the Search Engine Optimisation Foundation course or have equivalent experience.
Course Dates and Times for 2010
Tuesday July 27th 2010, 10:00 - 17.00 GMT (London)
Tuesday August 10th 2010, 10:00 - 17.00 GMT (Manchester)
Tuesday August 24th 2010, 10:00 - 17.00 GMT (London)
Tuesday September 7th 2010, 10:00 - 17.00 GMT (Manchester)
Tuesday September 21st 2010, 10:00 - 17.00 GMT (London)
Tuesday October 5th 2010, 10:00 - 17.00 GMT (Manchester)
Tuesday October19th 2010, 10:00 - 17.00 GMT (London)
Tuesday November 2nd 2010, 10:00 - 17.00 GMT (Manchester)
Tuesday November 23rd 2010, 10:00 - 17.00 GMT (London)
Tuesday December 7th 2010, 10:00 - 17.00 GMT (London Only)
This course is also available as an in house training course at your office for up to four people.
Course Overview
Session 1 - Introduction
What is Search Engine Optimisation (SEO)
The Google Algorithm & Page Rank
Session 2 - On Page Optimisation
Website structure
URLs, redirection & rewrites
HTML Tags & Meta Tags
Session 3 – Essential SEO Tools
Browsers as SEO tools
Firefox SEO tools
More SEO tools
Session 4 - Black Hat
Duplication of content
General Spam
Keyword spamming
Doorway pages
Cloaking
Penalties for doing wrong
Session 5 - Off Page Optimisation
Advanced link building
One-way & Reciprocal link building
Directory submissions
Online press releases
Social bookmarking
Social networking
Articles and where to publish
Other courses you may find of interest include:
Organic Search Engine Optimisation and Analytics Bundle
Online Marketing & Analytics Bundle
If you would like to book your course or for further details of how we can meet your online marketing training needs, please contact us via our online enquiry form or call us on 0845 003 7997 NOW. We look forward to speaking to you soon!