Affiliate Marketing
Affiliate Marketing is a simple form of marketing that can generate excellent revenue for both Merchants selling products & services or Affiliates introducing customers to products and sites. It is the fastest growing form of marketing on the internet.
How it works
Merchants sign up to an affiliate network which acts as a intermediary between merchant and affiliate, allowing them to have the potential to display their products on many web sites, thus spreading their product or service to many more outlets.
Affiliates sign up to an affiliate network to display products & services or to promote merchants, in return they receive commission either as a percentage or a fixed amount per sale or lead.
A visitor to a web site will visit an affiliate site or will have received an email promoting products or services. If the visitor clicks on the promotional links they are taken to a website of the merchant, at the same time a piece of tracking code in the form of a "cookie" is deposited on the visitors website. The tracking code tracks whether the visitor goes on to buy a product or create a lead. The merchant will approve a lead in their admin section and a commission will be paid out to the affiliate, and a commission is paid to the
The merchant admin area shows many marketing reports to help the merchants business. The affiliate admin area displays information as to the quality of the merchants
News
UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index
Research recently conducted by Google's chief economist has found that the display position of an AdWords advert has little or no effect upon its conversion rate
New figures from IMRG Capgemini show that, although online sales are still rising month on month, the rate of growth is slowing
Receiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer's brand, according to new research from Epsilon
The UK's online retailers generated sales of £167m per week in February 2009, says the Office for National Statistics
The latest IMRG Capgemini e-Retail Sales Index shows that internet sales are still growing — but there is a definite slowdown in the rate of growth