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Affiliate Marketing


Affiliate Marketing is a simple form of marketing that can generate excellent revenue for both Merchants selling products & services or Affiliates introducing customers to products and sites. It is the fastest growing form of marketing on the internet.

How it works


Merchants sign up to an affiliate network which acts as a intermediary between merchant and affiliate, allowing them to have the potential to display their products on many web sites, thus spreading their product or service to many more outlets.

Affiliates sign up to an affiliate network to display products & services or to promote merchants, in return they receive commission either as a percentage or a fixed amount per sale or lead.

A visitor to a web site will visit an affiliate site or will have received an email promoting products or services. If the visitor clicks on the promotional links they are taken to a website of the merchant, at the same time a piece of tracking code in the form of a "cookie" is deposited on the visitors website. The tracking code tracks whether the visitor goes on to buy a product or create a lead. The merchant will approve a lead in their admin section and a commission will be paid out to the affiliate, and a commission is paid to the

The merchant admin area shows many marketing reports to help the merchants business. The affiliate admin area displays information as to the quality of the merchants
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News 

UK retailers are failing to make the most of social media marketing
16.02.2010
UK retailers are failing to make the most of social media marketing
The majority of UK retailers are failing to exploit the opportunity to integrate social media marketing into their operation to increase sales and generate loyalty, a new benchmarking study from ecommerce solutions provider dotCommerce reveals.
Online sales rise 15.7% in July to £4.2 billion
28.08.2009
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UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index

Conversion rates not linked to AdWords ad position, says Google
28.08.2009
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Research recently conducted by Google's chief economist has found that the display position of an AdWords advert has little or no effect upon its conversion rate

Microsoft Yahoo deal - the implications
30.07.2009
Microsoft Yahoo deal - the implications
Microsoft has finally struck a search advertising deal with Yahoo, 16 months after its first attempt to buy Yahoo failed.
Second half online sales growth forecast revised downwards
17.07.2009
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New figures from IMRG Capgemini show that, although online sales are still rising month on month, the rate of growth is slowing

Research shows how email campaigns drive retail sales
23.04.2009
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Receiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer's brand, according to new research from Epsilon

EC takes legal action against UK over Phorm
16.04.2009
phorm logo
The European Commission has launched legal action against the the UK Government for failing to ensure the privacy of UK internet users.
Internet sales now 3.4% of all retail trade
28.03.2009
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The UK's online retailers generated sales of £167m per week in February 2009, says the Office for National Statistics

Online Sales Up 13% in February says IMRG
20.03.2009
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The latest IMRG Capgemini e-Retail Sales Index shows that internet sales are still growing — but there is a definite slowdown in the rate of growth

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