Conversion Tuning Training
- One Day Course
- Lunch, Tea & Coffee provided.
- Maximum of 7 delegates per course for more individual attention
- All attendees receive our Conversion Tuning Training Manual complete with a USB flash drive containing all documentation, useful links & resources.
- FREE - 3 months post training support.
Pre-requisites
No prior knowledge of web design or landing page optimisation are required however candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy.
Course Dates and Times
Tuesday February 2nd 2010, 10:00 - 17.00 GMT (London)
Tuesday February 8th 2010, 10:00 - 17.00 GMT (Manchester)
Tuesday February 23rd 2010, 10:00 - 17.00 GMT (London)
Tuesday March 8th 2010, 10:00 - 17.00 GMT (Manchester)
Tuesday March 29th 2009, 10:00 - 17.00 GMT (London)
Course Overview
Session 1Introduction into how landing page optimisation fits into the larger picture of online marketing.
Understanding your landing pages
Understand the different types of landing pages, key target audience segments, conversion actions, and How to calculate their economic value
Understanding your audience
Understand your Internet visitors more fully through both objective measures psychological styles.
Understanding the decision process
The four steps of the online decision-making process with extensive examples drawn from a variety of websites.
Session 2.What and how to tune
Why your site is not perfect
We look at landing page issues we look at the fundamentals of web usability.
Selecting elements to tune
Presents a comprehensive framework of evaluating and selecting the best page elements to tune
The math of tuning
We look at the math behind the landing page testing and address important questions related to a proper test design
Tuning methods
We take a look at the framework describing tests and their setup. We survey all-important tuning Methods along with their strengths and weaknesses.
Session 3.Getting it down
Developing your action plan
We take detailed look at constructing a framework for putting your action plan into action.
Avoiding pitfalls
We take a look at several common pitfalls that can derail your testing program
A close look at Google website optimiser
A hands-on walk-through and analysis of this important piece of landing page testing software
If you would like further details of how conversion tuning & landing page optimisation training can help your business, please contact us via our online enquiry form or call us on 0845 003 7997 NOW. We look forward to speaking to you soon!
