Google Analytics Training - Foundation
Quick Links
- Overview
- Is this course for me?
- Do I need any prior knowledge or qualifications for this course?
- What will learn?
- I have a question about this course
Overview
In 2005 Google bought a company called the Urchin Software Corporation, 6 months after the purchase, their product Urchin On Demand was renamed Google Analytics and re-launched, where it was offered for free. Google Analytics as a free service had a massive take up and has been a big success. Many organisations and companies have it installed but are not aware of the best practise for setup or what they should be measuring
This course is not technical, any complex concepts are explained in simple lay persons terms to introduce you to this software and what Key Performance Indicators you should be measuring, to make your site work effectively & economically.
Your course consists of:
- One Day Course
- Lunch, Tea & Coffee provided
- Maximum of 10 delegates per course for more individual attention
- High quality training from industry professionals with Google Qualifications
- All delegates receive our Google Analytics training manual complete with a USB flash drive containing all documentation, useful links & resources
- Screen video & audio recording of your training session to refer back to
- FREE - 1 month post training support
Is this course for me?
This course will suit anyone who wants an introduction to the subject, it provides an overview of Google Analytics. Managing directors, marketing managers, web designers, web developers, trainee web marketeers, & SME business owners would benefit from this course as it introduces the delegate to the more important elements of analytics and digital strategy.
Do I need any prior knowledge or qualifications for this course?
No prior knowledge of Google Analytics is required however candidates should have at least navigated the Google Analytics dashboard and viewed the various reports on offer. Introductory reading materials will be sent out as part of your welcome pack.
Course topics you will learn
- Account & Profile best practise
- An introduction to Google Analytics tracking codes
- Simple Filters
- Site search
- Integrating Google Adwords
- Key performance indicators & setting up goals
- Guide to reporting
- Funnel visualization reports
- Adwords reports
- Search engine optimisation reports
- Social media marketing reports
- Tracking other marketing using analytics
I have a quick question
If you are not sure about any aspect of this course please ask & we will be happy to answer any query you have. enquiry@digitalmarketingstrategies.co.uk
If you prefer to call our number is - 0845 003 7997
What You Say About Us
Conference and Events Manager - The Royal Society of Medicine
The level of training was perfectly pitched and the resources available were excellent.
I would not hesitate in recommending Digital Marketing Strategies to anyone interested in learning more about internet marketing and SEO.
Senior Copywriter - Pure Blue
It was very well delivered and the resources that you provided where excellent.
There are a number of key areas of insight that we gained that will directly help the business.
The day represented good use of time and great value for money."
Usability & Web Optimisation Manager - KCOM Group Plc
Emerging Markets Director - Harrison Goddard Foote Patent Attorneys
Managing Director - Cupo Media Ltd.
Senior Web Developer - Medicines and Healthcare products Regulatory Agency
London
February 20th 2012
Birmingham
March 5th 2012
Manchester
February 6th 2012
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This course is available as an in house course - details