Search Engine Optimisation Foundation Training
- One Day Course
- Lunch, Tea & Coffee provided.
- Maximum of 7 delegates per course for more individual attention.
- All attendees receive our SEO training manual complete with a USB flash drive containing all documentation, useful links & resources.
- FREE - 3 months post training support
Pre-requisites
No prior knowledge of Search Engine Optimisation is required however candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy.
Course Dates and Times for 2010
Monday July 26th 2010, 10:00 - 17.00 GMT (London)
Monday August 9th 2010, 10:00 - 17.00 GMT (Manchester)
Monday August 23rd 2010, 10:00 - 17.00 GMT (London)
Monday September 6th 2010, 10:00 - 17.00 GMT (Birmingham)
Monday September 20th 2010, 10:00 - 17.00 GMT (London)
Monday October 4th 2010, 10:00 - 17.00 GMT (Manchester)
Monday October18th 2010, 10:00 - 17.00 GMT (London)
Monday November 1st 2010, 10:00 - 17.00 GMT (Birmingham)
Monday November 22nd 2010, 10:00 - 17.00 GMT (London)
Monday December 6th 2010, 10:00 - 17.00 GMT (London Only)
This course is also available as an in house training course at your office for up to four people.
Course Overview
Session 1 - Introduction
What is Search Engine Marketing (SEM)
What is Search Engine Optimisation (SEO)
Session 2 - What are Search Engines?
How do search engines work & what are robots?
Directories and search engines
Is it all about Google?
Google Webmaster tools
Session 3 – SEO Problems
Dynamic & database-driven sites
Flash, Images, Frames, iframes, JavaScript, & AJAX
Session 4 - On & Off Page Optimisation
Title tags, Meta tags, HTML tags & content
Domain names, sub-domains & URLs
Internal links, anchor text, sitemaps
Off-site Optimisation
Google Page Rank
Session 5 - Planning & Measurement
Planning & implementing your SEO strategy
Measuring your success
Keyword research
Understanding Search engine penalties
Other courses you may find of interest include:
Google Analytics Advanced & Foundation Training Course
Organic Search and Analytics Bundle
If you would like to book your course or for further details of how we can meet your online marketing training needs, please contact us via our online enquiry form or call us on 0845 003 7997 NOW. We look forward to speaking to you soon!