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Google Analytics Training - Advanced


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Overview


In 2005 Google bought a company called the Urchin Software Corporation, 6 months after the purchase, their product Urchin On Demand was renamed Google Analytics and re-launched, where it was offered for free. Google Analytics as a free service had a massive take up and has been a big success. Many organisations and companies have it installed but are not aware of the best practise for setup or what they should be measuring. Many web designers and developers have limited experience of the value of Google Analytics to themselves and their clients.


This course does have technical elements, any complex concepts are explained but it is better to have some experience prior to of the subject, if you are unsure contact us and let one of our trainers assess your skill level and advise you..


Your course consists of:

  • One Day Course
  • Lunch, Tea & Coffee provided
  • Maximum of 10 delegates per course for more individual attention
  • High quality training from industry professionals with Google Qualifications
  • All delegates receive our Google Analytics training manual complete with a USB flash drive containing all documentation, useful links & resources
  • Screen video & audio recording of your training session to refer back to
  • FREE - 1 month post training support


Is this course for me?


This course will suit anyone who wants to take the subject further, it shows you methods of measuring metrics that Google Analytics doesn't naturally measure. Managing directors marketing managers, web designers, web developers, trainee web marketeers, & SME business owners would benefit from this course as it increases the delegate's understanding of Analytics and Key Performance Indicators.



Do I need any prior knowledge or qualifications for this course?


It is advisable you have pre-existing knowledge of Google Analytics or have attended the Foundation Google Analytics Training prior to taking this course, if possible you will have used Google Analytics on a regular basis, you should have some experience of basic filters, profiles & accounts. A reasonable knowledge of HTML and experience of JavaScript would be desirable but not essential as pre course reading is supplied. 



Course topics you will learn

  • Advanced account & profle set up
  • Google Analytics tracking code
  • Introduction to Urchin Analytics
  • Ecommerce set up & reporting
  • Enabling site search & interpretation of reports
  • Advanced Key Performance Indicators (KPI's) & Goals
  • Custom Filters & Advanced Data Segmentation
  • Regex overview
  • Tracking & reporting on downloads
  • SEO marketing tracking & reporting
  • Adwords marketing tracking & reporting
  • Email marketing tracking & reporting
  • Social media tracking & reporting
  • Affilliate marketing tracking & reporting
  • Video marketing tracking  & reporting
  • Custom visitor tracking  & reporting
  • Identifying site & page problems
  • Introduction to Website Optimizer

I have a quick question


If you are not sure about any aspect of this course please ask & we will be happy to answer any query you have. enquiry@digitalmarketingstrategies.co.uk

If you prefer to call our number is - 0845 003 7997

What You Say About Us 

Royal Society of Medicine
22.12.2010
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I hired Digital Marketing Strategies to help bring our IT skills with regards to analytics and SEO up to speed. I found our trainer's guidance helpful, as his personalised approach allowed the training to go at our pace, with plenty of time for questions and reflection

Conference and Events Manager - The Royal Society of Medicine
Pure Blue Design
21.11.2010
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Thank you for the training session. I found it invaluable for understanding the complexities of SEO.

The level of training was perfectly pitched and the resources available were excellent.

I would not hesitate in recommending Digital Marketing Strategies to anyone interested in learning more about internet marketing and SEO.

Senior Copywriter - Pure Blue
KCOM
02.10.2010
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"I would just like to thank you for providing the training session yesterday.
It was very well delivered and the resources that you provided where excellent.
There are a number of key areas of insight that we gained that will directly help the business.

The day represented good use of time and great value for money."

Usability & Web Optimisation Manager - KCOM Group Plc
HGF
06.09.2010
HGF Patent Attorneys
“Our training consultant had a vast knowledge on SEO and general website experience. He has taken the time to understand our needs and has been a great help in improving our website and using the information and data we now have access to.”

Emerging Markets Director - Harrison Goddard Foote Patent Attorneys
CUPOMedia
01.09.2010
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The day’s SEO training yesterday was really useful and highly productive. Very impressed.

Managing Director - Cupo Media Ltd.
MHRA
09.07.2010
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"Digital Marketing Strategies provided me and some colleagues with a days training on Google Analytics. The trainer was very knowledgable on the subject and was very helpful when we asked questions, and what he couldn't answer at the time he took away and gave us a response over email. The day was very informal which made it easier to concentrate on what we were trying to achieve."

Senior Web Developer - Medicines and Healthcare products Regulatory Agency
 

London
February 21st 2012

Birmingham
March 6th 2012

Manchester
February 7th 2012

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This course is available as an in house course - details