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In 2005 Google bought a company called the Urchin Software Corporation, 6 months after the purchase, their product Urchin On Demand was renamed Google Analytics and re-launched, where it was offered for free. Google Analytics as a free service had a massive take up and has been a big success. Many organisations and companies have it installed but are not aware of the best practise for setup or what they should be measuring. Many web designers and developers have limited experience of the value of Google Analytics to themselves and their clients.
This course does have technical elements, any complex concepts are explained but it is better to have some experience prior to of the subject, if you are unsure contact us and let one of our trainers assess your skill level and advise you..
Your course consists of:
This course will suit anyone who wants to take the subject further, it shows you methods of measuring metrics that Google Analytics doesn't naturally measure. Managing directors marketing managers, web designers, web developers, trainee web marketeers, & SME business owners would benefit from this course as it increases the delegate's understanding of Analytics and Key Performance Indicators.
It is advisable you have pre-existing knowledge of Google Analytics or have attended the Foundation Google Analytics Training prior to taking this course, if possible you will have used Google Analytics on a regular basis, you should have some experience of basic filters, profiles & accounts. A reasonable knowledge of HTML and experience of JavaScript would be desirable but not essential.
If you are not sure about any aspect of this course please ask & we will be happy to answer any query you have. enquiry@digitalmarketingstrategies.co.uk
If you prefer to call our number is - 0845 003 7997