Google Adwords Training
Quick Links
- Overview
- Is this course for me?
- Do I need any prior knowledge or qualifications for this course?
- What will learn?
- I have a question about this course
Overview
Google Adwords is a very effective and quick way to market online, easy & cost effective set up, means that for many businesses an effective search engine presence can be up and running in a few hours. It has completely changed the way business is done.
Your course consists of:
- One Day Course
- Lunch, Tea & Coffee provided
- Maximum of 10 delegates per course for more individual attention
- High quality training from industry professionals.
- All delegates receive our Fondation Google Adwords Training manual complete with a USB flash drive containing all documentation, useful links & resources
- Screen video & audio recording of your training session to refer back to
- FREE - 1 month post training support
Is this course for me?
Designed as an introduction to Google Adwords, this course will suit anyone who wants to start simple day to day management of pay per click campaigns or would like an effective introduction to Google Adwords to ensure effective agency management.
Managing directors, marketing managers, web designers, web developers, trainee web marketers, agency marketers, & small & medium enterprise business owners would benefit from this course.
Do I need any prior knowledge or qualifications for this course?
This is not a technical course but it is advisable that you have an understanding of the Google Adwords interface.
Course topics you will learn
- Setting up & managing campaigns
- Keyword research and keyword tools
- Broad, exact and phrase match keywords & negative keywords
- Creating ad groups
- Organising adgroups around keywords
- Creating powerful adverts
- Split testing your adverts
- Click through rate & how to increase it (CTR)
- Quality score
- How to lower your bid prices
- Setting up & monitoring conversions
- Google Analytics integration
- Landing pages & increasing their effectiveness
- Return on investment (ROI)
- Content network
- Local & National geographically targetted campaigns
- Reports
- Useful Tools
I have a quick question
If you are not sure about any aspect of this course please ask & we will be happy to answer any query you have. enquiry@digitalmarketingstrategies.co.uk
If you prefer to call our number is - 0845 003 7997
What You Say About Us
Conference and Events Manager - The Royal Society of Medicine
The level of training was perfectly pitched and the resources available were excellent.
I would not hesitate in recommending Digital Marketing Strategies to anyone interested in learning more about internet marketing and SEO.
Senior Copywriter - Pure Blue
It was very well delivered and the resources that you provided where excellent.
There are a number of key areas of insight that we gained that will directly help the business.
The day represented good use of time and great value for money."
Usability & Web Optimisation Manager - KCOM Group Plc
Emerging Markets Director - Harrison Goddard Foote Patent Attorneys
Managing Director - Cupo Media Ltd.
Senior Web Developer - Medicines and Healthcare products Regulatory Agency
London
29th March 2012
Birmingham
5th July 2012
Manchester
13th June 2012
View All Course Dates
This course is available as an in house course - details