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Google Website Optimizer Training

(Conversion Tuning / Landing Page Optimisation)


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Overview


Conversion tuning / landing page optimisation as it is also known is probably one of the most significant means improving the effectiveness of your website. Your site undergoes continual testing which if done correctly means constant improvement which means no costly design change mistakes and an on going improvement in your conversion rate.

Although there are a number of software programs that can be used for improving your site success including "Adobe Omniture" and "Webtrends Optimize" this training course focuses on Google Website Optimizer - because it's free and can be used in conjunction with Google Analytics.

This course is not technical, any complex concepts are explained in simple lay persons terms to introduce you to this method of testing, both split testing and multivariate testing.

The aim of the course is to give delegates the ability to create and implement website optimizer "experiments". Delegates will be taught how to test design and content to increase your website conversion rate. This course can be done in isolation but really benefits from being taught in conjunction with taking the Google Analytics courses.


Your course consists of:

  • One Day Course
  • Lunch, Tea & Coffee provided
  • Maximum of 10 delegates per course for more individual attention
  • High quality training from industry professionals.
  • All delegates receive our Website Optimizer training manual complete with a USB flash drive containing all documentation, useful links & resources
  • Screen video & audio recording of your training session to refer back to
  • FREE - 1 month post training support


Is this course for me?


This course will suit anyone who currently deals with overseeing web design and marketing or is responsible for tracking Google Analytics either in house, or management by external agencies.

Managing directors, marketing managers, web designers, web developers, trainee web marketeers, agency marketers, & SME business owners would benefit from this course as it develops the delegate's understanding of the critical importance of testing & analytics as part of your digital strategy.



Do I need any prior knowledge or qualifications for this course?


Although this course is not technical, (any complex concepts are explained in simple lay persons terms) it is advisable that a reasonable understanding of Google Analytics.



Course topics you will learn

  • Understanding the testing life cycle
  • Selling testing to your organisation
  • Split testing
  • Multivariate testing
  • Sequential testing
  • Identifying test pages
  • Effects on SEO & Adwords quality score
  • Reports
  • Google analytics & website optimizer
  • Advanced Techniques

I have a quick question


If you are not sure about any aspect of this course please ask & we will be happy to answer any query you have. enquiry@digitalmarketingstrategies.co.uk

If you prefer to call our number is - 0845 003 7997

What You Say About Us 

Royal Society of Medicine
22.12.2010
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I hired Digital Marketing Strategies to help bring our IT skills with regards to analytics and SEO up to speed. I found our trainer's guidance helpful, as his personalised approach allowed the training to go at our pace, with plenty of time for questions and reflection

Conference and Events Manager - The Royal Society of Medicine
Pure Blue Design
21.11.2010
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Thank you for the training session. I found it invaluable for understanding the complexities of SEO.

The level of training was perfectly pitched and the resources available were excellent.

I would not hesitate in recommending Digital Marketing Strategies to anyone interested in learning more about internet marketing and SEO.

Senior Copywriter - Pure Blue
KCOM
02.10.2010
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"I would just like to thank you for providing the training session yesterday.
It was very well delivered and the resources that you provided where excellent.
There are a number of key areas of insight that we gained that will directly help the business.

The day represented good use of time and great value for money."

Usability & Web Optimisation Manager - KCOM Group Plc
HGF
06.09.2010
HGF Patent Attorneys
“Our training consultant had a vast knowledge on SEO and general website experience. He has taken the time to understand our needs and has been a great help in improving our website and using the information and data we now have access to.”

Emerging Markets Director - Harrison Goddard Foote Patent Attorneys
CUPOMedia
01.09.2010
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The day’s SEO training yesterday was really useful and highly productive. Very impressed.

Managing Director - Cupo Media Ltd.
MHRA
09.07.2010
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"Digital Marketing Strategies provided me and some colleagues with a days training on Google Analytics. The trainer was very knowledgable on the subject and was very helpful when we asked questions, and what he couldn't answer at the time he took away and gave us a response over email. The day was very informal which made it easier to concentrate on what we were trying to achieve."

Senior Web Developer - Medicines and Healthcare products Regulatory Agency
 When is the next course?

London
27th April 2012

Birmingham
15th March 2012

Manchester
2nd April 2012 

View All Course Dates

This course is available as an in house course - details