Online marketing explained
Search Engine Optimisation Explained
Search engine optimisation or SEO is the method of improving the volume and quality of traffic to a web site from search engines via "natural", "organic" or "algorithmic" search results for targeted key phrases....Read MorePay Per Click Marketing Explained
Pay per click (PPC) is an Internet advertising model used primarily by search engines but also by advertising networks and content websites. The way the model works is that advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website..... Read MoreOrganic v PPC. What's the difference betwwen the two?
Organic listings are the listings in a search result page that are not sponsored links or advertised positions, they appear to be in the results through their own merit and value of the content of the web site. They are keyword led. Pay per click (PPC) listings are the sponsored links ... Read MoreAffiliate Marketing Explained
Affiliate Marketing is a simple form of marketing that can generate excellent revenue for both Merchants selling products & services or Affiliates introducing customers to products and sites. It is the fastest growing form of marketing on the internet......Read MoreWhat is conversion tuning?
Put simply conversion tuning is the measurement of changes made to a website page with the aim of increasing the number of visitors converting from visitors to sales all leads...Read MoreNews
UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index
Research recently conducted by Google's chief economist has found that the display position of an AdWords advert has little or no effect upon its conversion rate
New figures from IMRG Capgemini show that, although online sales are still rising month on month, the rate of growth is slowing
Receiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer's brand, according to new research from Epsilon
The UK's online retailers generated sales of £167m per week in February 2009, says the Office for National Statistics
The latest IMRG Capgemini e-Retail Sales Index shows that internet sales are still growing — but there is a definite slowdown in the rate of growth