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Online marketing explained


Search Engine Optimisation Explained

Search engine optimisation or SEO is the method of improving the volume and quality of traffic to a web site from search engines via "natural", "organic" or "algorithmic" search results for targeted key phrases....Read More

Pay Per Click Marketing Explained

Pay per click (PPC) is an Internet advertising model used primarily by search engines but also by  advertising networks and content websites. The way the model works is that advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website..... Read More

Organic v PPC. What's the difference betwwen the two?

Organic listings are the listings in a search result page that are not sponsored links or advertised positions, they appear to be in the results through their own merit and value of the content of the web site. They are keyword led. Pay per click (PPC) listings are the sponsored links  ... Read More

Affiliate Marketing Explained

Affiliate Marketing is a simple form of marketing that can generate excellent revenue for both Merchants selling products & services or Affiliates introducing customers to products and sites. It is the fastest growing form of marketing on the internet......Read More

What is conversion tuning?

Put simply conversion tuning is the measurement of changes made to a website page with the aim of increasing the number of visitors converting from visitors to sales all leads...Read More
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News 

UK retailers are failing to make the most of social media marketing
16.02.2010
UK retailers are failing to make the most of social media marketing
The majority of UK retailers are failing to exploit the opportunity to integrate social media marketing into their operation to increase sales and generate loyalty, a new benchmarking study from ecommerce solutions provider dotCommerce reveals.
Online sales rise 15.7% in July to £4.2 billion
28.08.2009
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UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index

Conversion rates not linked to AdWords ad position, says Google
28.08.2009
Google logo

Research recently conducted by Google's chief economist has found that the display position of an AdWords advert has little or no effect upon its conversion rate

Microsoft Yahoo deal - the implications
30.07.2009
Microsoft Yahoo deal - the implications
Microsoft has finally struck a search advertising deal with Yahoo, 16 months after its first attempt to buy Yahoo failed.
Second half online sales growth forecast revised downwards
17.07.2009
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New figures from IMRG Capgemini show that, although online sales are still rising month on month, the rate of growth is slowing

Research shows how email campaigns drive retail sales
23.04.2009
epsilon logo

Receiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer's brand, according to new research from Epsilon

EC takes legal action against UK over Phorm
16.04.2009
phorm logo
The European Commission has launched legal action against the the UK Government for failing to ensure the privacy of UK internet users.
Internet sales now 3.4% of all retail trade
28.03.2009
Office for National Statistics Logo

The UK's online retailers generated sales of £167m per week in February 2009, says the Office for National Statistics

Online Sales Up 13% in February says IMRG
20.03.2009
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The latest IMRG Capgemini e-Retail Sales Index shows that internet sales are still growing — but there is a definite slowdown in the rate of growth

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