Pay Per Click Training
- One Day Course
- Lunch, Tea & Coffee provided.
- Maximum of 7 delegates per course for more individual attention
- All attendees receive our PPC training manual complete with a USB flash drive containing all documentation, useful links & resources.
- FREE - 3 months post training support.
Pre-requisites
No prior knowledge of pay per click is required however candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy.Course Dates and Times
Monday February 1st 2009, 10:00 - 17.00 GMT (London)Monday February 8th 2010, 10:00 - 17.00 GMT (Manchester)
Monday February 22nd 2009, 10:00 - 17.00 GMT (London)
Monday March 8th 2010, 10:00 - 17.00 GMT (Manchester)
Monday March 28th 2009, 10:00 - 17.00 GMT (London)
Course Overview
Session 1
- What is Google Adwords? - Introduction & Background
- Adwords Basics - how your results are determined, what is CTR (click through rate), What is Adsense and content distribution
- Setting up an account for the first time – Structure Campaigns & Groups and where to enter basic level information.
- Managing Billing - Explaining terminology Impressions Clicks, CTR and ROI (Return on Investment)
Session 2
- Managing Campaigns and Adgroups – Intro to writing ads, editorial rules and time lags.
- Exact, Broad and Phrase matching keywords and Cost per click
- Keyword research – Low CTR, and long tail
- Writing good ads – Split testing ads
- Marketing Strategies – B2B and B2C
- Banner ads and video marketing
- MSN and Yahoo advertising introduction.
If you would like further details of how pay per click training can help your business, please contact us via our online enquiry form or call us on 0845 003 7997 NOW. We look forward to speaking to you soon!
News
UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index
Research recently conducted by Google's chief economist has found that the display position of an AdWords advert has little or no effect upon its conversion rate
New figures from IMRG Capgemini show that, although online sales are still rising month on month, the rate of growth is slowing
Receiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer's brand, according to new research from Epsilon
The UK's online retailers generated sales of £167m per week in February 2009, says the Office for National Statistics
The latest IMRG Capgemini e-Retail Sales Index shows that internet sales are still growing — but there is a definite slowdown in the rate of growth