Pay Per Click Training

• One Day Course
• Lunch, Tea & Coffee provided.
• Maximum of 7 delegates per course for more individual attention
• The course aimed at online marketers, marketing executives, web executives, webmasters, agency account managers and campaign managers.
• All attendees receive our PPC training manual complete with a USB flash drive containing all documentation, useful links & resources.
  

Pre-requisites

No prior knowledge of pay per click is required however candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy.

Course Dates and Times

Monday January 12th 2009, 10:00 - 17.30 GMT (Norwich) - Sorry course is full
Monday February 16th 2009, 10:00 - 17.00 GMT (Cambridge) - Fully Available
Monday March 16th 2009, 10:00 - 17.00 GMT (London) - Fully Available
Monday April 20th 2009, 10:00 - 17.00 GMT (Manchester) - Fully Available
Monday May 18th 2009, 10:00 - 17.00 GMT (Birmingham) - Fully Available

 

Course Overview

Session 1

1. What is Google Adwords? -  Introduction & Background
   
   
2. Adwords Basics - how your results are determined, what is CTR (click through rate), What is Adsense and content distribution
   
   
3. Setting up an account for the first time – Structure Campaigns & Groups and where to enter basic level information.
   
   
4. Managing Billing - Explaining terminology Impressions Clicks, CTR and ROI (Return on Investment)
   

Session 2

1. Managing Campaigns and Adgroups – Intro to writing ads, editorial rules and time lags.
   
   
2. Exact, Broad and Phrase matching keywords and Cost per click
   
   
3. Keyword research – Low CTR, and long tail
   
   
4. Writing good ads – Split testing ads
   
   
5. Marketing Strategies – B2B and B2C
   
   
6. Banner ads and video marketing
   
   
7. MSN and Yahoo advertising introduction.
   

If you would like further details of how pay per click training can help your business, please contact us via our online enquiry form or call us on 0845 003 7997 NOW. We look forward to speaking to you soon!