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What we do


Simply - we train you in the strategies & techniques that will radically increase returns from your online business


Digital Marketing strategies' approach is to give you an understanding of all aspects of online marketing and how they gel together, we believe that online marketing is a four part strategy involving you:

  1. Acquiring visitors.
    This is about getting NEW visitors to come to your site using  Search Engine Optimisation, Pay Per Click Advertising, Affiliate Marketing & Email Marketing.

  2. Converting your web site visitor into a customer or lead by a sale or completing an online contact form.
    When your visitors reach your site you need to persuade them to trust and believe in the service you have to offer and buy or provide a lead for you. This can be done by improving your copy, modifying the design of your site and testing it on users.

  3. Measuring the web site visitors reaction to your marketing strategy and how they use your site (so it can be improved).
    You need to know: is your site working? Are there any pages that aren't performing OK?
    We can train you to measure the effectiveness of your site using performance based landing page optimisation and analytics measurement & analytics marketing strategies.

  4. Retaining your customers for repeat sales & recommendations of your company.
    Many people in business see email marketing as  a means of contacting new customers. Whilst this is true it is also safe to say that many  businesses don't nurture the customers they already have by maintaining contact with clients or customers who have bought from them or signed up to a service in the past.


If you would like further details of how we can help your business, please contact us via our online enquiry form or call us on 0845 003 7997 NOW. We look forward to speaking to you soon!
 
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News 

UK retailers are failing to make the most of social media marketing
16.02.2010
UK retailers are failing to make the most of social media marketing
The majority of UK retailers are failing to exploit the opportunity to integrate social media marketing into their operation to increase sales and generate loyalty, a new benchmarking study from ecommerce solutions provider dotCommerce reveals.
Online sales rise 15.7% in July to £4.2 billion
28.08.2009
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UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index

Conversion rates not linked to AdWords ad position, says Google
28.08.2009
Google logo

Research recently conducted by Google's chief economist has found that the display position of an AdWords advert has little or no effect upon its conversion rate

Microsoft Yahoo deal - the implications
30.07.2009
Microsoft Yahoo deal - the implications
Microsoft has finally struck a search advertising deal with Yahoo, 16 months after its first attempt to buy Yahoo failed.
Second half online sales growth forecast revised downwards
17.07.2009
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New figures from IMRG Capgemini show that, although online sales are still rising month on month, the rate of growth is slowing

Research shows how email campaigns drive retail sales
23.04.2009
epsilon logo

Receiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer's brand, according to new research from Epsilon

EC takes legal action against UK over Phorm
16.04.2009
phorm logo
The European Commission has launched legal action against the the UK Government for failing to ensure the privacy of UK internet users.
Internet sales now 3.4% of all retail trade
28.03.2009
Office for National Statistics Logo

The UK's online retailers generated sales of £167m per week in February 2009, says the Office for National Statistics

Online Sales Up 13% in February says IMRG
20.03.2009
Alternative text

The latest IMRG Capgemini e-Retail Sales Index shows that internet sales are still growing — but there is a definite slowdown in the rate of growth

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