What we do
Simply - we train you in the strategies & techniques that will radically increase returns from your online business
Digital Marketing strategies' approach is to give you an understanding of all aspects of online marketing and how they gel together, we believe that online marketing is a four part strategy involving you:
- Acquiring visitors.
This is about getting NEW visitors to come to your site using Search Engine Optimisation, Pay Per Click Advertising, Affiliate Marketing & Email Marketing. - Converting your web site visitor into a customer or lead by a sale or completing an online contact form.
When your visitors reach your site you need to persuade them to trust and believe in the service you have to offer and buy or provide a lead for you. This can be done by improving your copy, modifying the design of your site and testing it on users. - Measuring the web site visitors reaction to your marketing strategy and how they use your site (so it can be improved).
You need to know: is your site working? Are there any pages that aren't performing OK?
We can train you to measure the effectiveness of your site using performance based landing page optimisation and analytics measurement & analytics marketing strategies. - Retaining your customers for repeat sales & recommendations of your company.
Many people in business see email marketing as a means of contacting new customers. Whilst this is true it is also safe to say that many businesses don't nurture the customers they already have by maintaining contact with clients or customers who have bought from them or signed up to a service in the past.
If you would like further details of how we can help your business, please contact us via our online enquiry form or call us on 0845 003 7997 NOW. We look forward to speaking to you soon!
News
UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index
Research recently conducted by Google's chief economist has found that the display position of an AdWords advert has little or no effect upon its conversion rate
New figures from IMRG Capgemini show that, although online sales are still rising month on month, the rate of growth is slowing
Receiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer's brand, according to new research from Epsilon
The UK's online retailers generated sales of £167m per week in February 2009, says the Office for National Statistics
The latest IMRG Capgemini e-Retail Sales Index shows that internet sales are still growing — but there is a definite slowdown in the rate of growth